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• Africa Athletics Championships: Some Semblance of Action Finally...

  Posted: June 24, 2010, 9:50 pm by SportsKenya

  Well, trying to outdo a major event such as the World Cup is truly an enormous task but Athletics Kenya is finally putting up some form of activity to back their word on the upcoming Africa Athletics Championships in last weekend of July to 1st August.
  After securing title sponsorship through Safaricom and a term I've never heard before of 'The Presenting Sponsor', and also getting the Outdoor Advertising Association of Kenya to sign a deal that will see some major billboards give added visibility to the event; we can breath a brief sigh of relief.
  The arduous task left for the association now is to make sure they can whip up local fans who have never really developed an appetite for athletics events , save for the road races and marathons that have become quite a feature in local calendars. The coverage also needs to be seamlessly and seeing as the support received so far is almost adequately covered, they can't afford to mess this one up.
  We shall hope to gain some insights as we approach the event but the mean-time find more updates and info on the event here - www.nairobi2010.com

• Sports Tourism : Another One from the StanChart Kenya

  Posted: June 24, 2010, 9:10 pm by SportsKenya

  Seeing as it is, the current World Cup in South Africa has seen some of the best sports tourism packages developed and media platforms across the world are sampling the best that Africa has to offer. If you switch on to any major TV network or credible station and you'll see some interesting ads by popular tourist destinations and Kenya's not been left behind.
  Building on the Magical Kenya communication to not only promote local tourism which has been previously overlooked, we are informed that the Kenya Tourist Board is in discussion with the Standard Chartered Bank - Kenya the franchise holder of the Nairobi Marathon to develop some package targeting sports tourism.
  This would be some added boon to the event which has seen numbers soar only to stagnate in last year's event at just over 13,000 down from highs of 15,000 + in the 2007/8 races. There is word too that the meet may seek to attract some big names in the form of guest appearances and this might add the extra uumph that the event needs to make it sustainable and worth running for this year.
  It will also promote the country's major attractions and the city's too in the same vein and seek to gain international prominence along the lines of the  London, New York or other World Marathon Majors circuit.
  We welcome these developments if indeed they do take place and look forward to Kenyan sporting scene at least making its mark not just from the international meets but from locally developed and hosted events.
  
  IN OTHER NEWS :
  Image courtesy of Daryl & Sharna Balfour - www.lewa.org. 
  Still talking about the running, we have the now major sporing event in the calendar going down this weekend at the Lewa Downs. Popularly known as the Lewa Marathon, it's a pet project of East Africa's biggest company, Safaricom which shall host runners at the Lewa Conservancy. The race is an ideal outing for the discerning urbanite who needs to get away from the city.
  This year's event has some interesting partnerships with LG providing some big screens to ensure you the football fan does not miss any World Cup action as the tournament gets deeo into the knock-out stage over the weekend. For a worthy cause and to 'run in the wild' as they say, see you at the Lewa. For more details gp to www.lewa.org.

• Liverpool's African Trip??? Word has it....

  Posted: June 24, 2010, 8:40 pm by SportsKenya

  Logo courtesy of Liverpool FC website....that there is a football clinic coming up in August featuring some members of the technical bench of the English side, Liverpool. Given the new deal that the club signed in 2009 with the Standard Chartered Bank , to sponsor the club for the next 4 seasons ending in 2014 ; and the fact that Standard Chartered will be marking 100 years starting next month till 2011 -when the 100th year was as well as the relocation and finishing of its new headquarters on Museum Hill here in Kenya.  It seems like the football buzz has not missed the Kenyan scene after all... more details as we liven up the grapevine !
  
  
  

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Fish cakes

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Yet more fish cakes

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The end of the fish cakes