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  • Lethargy in The Kenyan Newspaper Industry

    Posted: October 6, 2011, 3:20 pm by Kelvin

    Let’s start with the words of Donnacha who wrote the following in a discussion of the choice of Newspapers’ publishing software on the Internet:

    This is why local newspapers are dying, not because technology was inevitably going to wipe them out but because journalists are so used to superficially skimming the details and coming to trite conclusions rather than bothering to actually understand things – decades of poor journalism echoed in bad business decisions.

    The Internet isn’t killing newspapers, it could have been a huge boon to them, they are committing suicide.

    Obviously, I don’t have access to the backend of The Concord Monitor but, seriously, I could whip up something more stylish, easier to maintain and with a better publishing work-flow in one day by simply building upon a good Genesis theme, Justin Tadlock’s Members plugin, Gravity Forms, Yoast’s SEO and a few other old reliables. I have seen the “professional” tools that cost crazy amounts and they are way behind the best of WordPress.

    The problem, and I come across this all the time, is that companies have experienced such horrific abuse from their previous CMSes that they simply can’t believe this stuff can actually be easy and, of course, there’s usually some lazy IT guy in the background, worried that his cover will be blown, persuading them that they need to pay fifty grand for a “professional solution” – this is why the “WordPress is for blogging” meme refuses to die, because a lot of people are making a living from it. When clients are clueless – and print journalists tend to be surprisingly technophobic – such manipulation becomes standard practise, it’s an industry-wide Stockholm Syndrome.

    Unfortuantely, this makes me immediately think of Kenya’s very own Financial Post.

    Proudly broken - www.financialpost.co.ke

    The Financial Post’s website, in my humble opinion is woeful. It is broken. It is a shame. Sadly, for as long as I can remember they have had that same exact website up. If the Financial post has any “IT” staff, one wonders why they exist. I also know for a fact that the Financial Post has received quite a number of proposals for their website’s improvement (including one from me years ago).

    Why would any sensible organisation keep their website in such a state? To make matters worse, The Financial Post is a news organisation. They can earn significant amounts if only they had a stable, working website. Add to this the fact that there is no other major Kenyan news site offering the same kind of ‘financial news’ and you are left to wonder why they let this opportunity go.

    In other countries, it is said that the newspaper and print industries may die. Perhaps it is not so in our Kenya. But is this really an excuse to sit back and do nothing? The Internet is relatively small in Kenya, but it is getting bigger. Soon enough, our own ‘print industry’ will be in real trouble. Is that the time when organisations like the “Financial Post” wake up?

    I am sure that The Financial Post is just one of the many lethargic organisations in our newspaper industry. Apart from the big names – Daily Nation, Standard, etc – the rest are not doing anything significant online, are they? Donnacha’s words above come to mind, “The Internet isn’t killing newspapers, it could have been a huge boon to them, they are committing suicide“.

    PS. The absolutely saddest thing is that any good web developer can turn www.financialpost.co.ke into a classy, beautiful website that earns money in about a week!!

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  • R.I.P. Steve Jobs

    Posted: October 6, 2011, 1:11 pm by Kelvin

    Join us on a journey through the ups and downs of a career that has changed both the tech industry and our culture at large.

    Click here to view the embedded video.

    Words of wisdom from Steve Jobs:

    Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

    Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.

    Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

    Thank you Steve, for making a dent in the universe.

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  • An Experiment in Kenyan Movies Part 2 – SEO

    Posted: October 6, 2011, 8:22 am by wham

    You guys remember our very recent project in Kenyan movies? We thought we’d share everything that we’re doing for the site – it will be more fun that away, ama? Also, hopefully one of our Like Chapaa readers can learn something. What follows, therefore, is a discussion on how we’re trying to market the site through search engine optimization.

    Now, one of the best ways to get visitors to your website is to ensure that when people search on Google, they find you. For us, we want people to find us when they google “Kenyan movies”.

    The SEO Strategy
    Step one was to estimate the expected traffic using the Google Adwords Keyword tool. This tool gives an estimate of how many people search for a particular word/phrase on Google every month. It can be used to estimate how many people you can expect to be searching for your website. The tool also gives you ideas on other key words and phrases that are related and which you should/could also target.

    We found that about 8,100 people search for “Kenyan movies” on Google every month. Now, this is an extremely small number. This could mean that very few people are interested in Kenyan movies (which is probably true). This is just sad for our movies industry. Sigh.

    However, this can be viewed more positively a such: it is probably going to be quite easy (relatively) to dominate this keyword on Google and get to the number one spot in the search results pages.

    Also, there are other related keywords/phrases such as free kenyan movies online, kenyan movie stars, kenyan movies online, kenya tv, kenya video and so on. Collectively these push the number of monthly searches to well over 50,000. A good figure – yes?

    So the strategy for us would be to dominate search results for “Kenyan Movies” and then target the other keywords one by one.

    What happens when you are at number one in the search results pages? It is important to be number one because the site listed at number on in Google search results usually gets upwards of 90% of the people who search. For example, if we rise to number one for “Kenyan Movies” we should expect 16,200 visitors (90% of 18,000) to our website every month. If we rise to number one in the search results pages for multiple keywords/phrases then our site’s visitors increase dramatically. For free. This is, indeed, the power of SEO (search engine optimization) for your website. You can get tens of thousands of targeted, relevant visitors to your website for free.

    The Situation So Far
    We launched the website www.spaceyangu.com on October 2, 2011. Today is October 5, 2011. Before October 2, if you searched for “Kenyan Movies” you would have no hope to find SpaceYangu because, well, we did not exist.

    We’re happy to announce that if you search for “Kenyan Movies” today, you will find us on page 8 of the search results. This puts our website at Number 76 out of 5,310,000 others. Of course our strategy is to get to number one but getting to 76 out of 5 million is pretty good for three days’ work, I think. Here’s a screenshot for proof:

    Kenyan movies - Google Search (click for larger)

    Along the way, we found a competitor! Sinema.co.ke is a website that is also about Kenyan movies as well as other forms of Kenyan entertainment. It is always good to find competitors as it validates what you are trying to do. We’re confident that through SEO alone, we can outdo sinema.co.ke. Actually, in fact, at Number 76 in the search results, we’re already better than this site. (I say this full of respect for them, of course).

    Some of you may be wondering how we improved our SEO so fast. We’re honestly not quite sure ourselves. I think it is because this is not a very competitive search term. What we did, though, is fully documented here. Please read that. You will learn that SEO is all about relevance and authority. So, for us, the strategy is 1)to make sure that our websites is as relevant to “Kenyan Movies” as possible and 2) to get as many other websites to link to SpaceYangu.com as possible. It is going well so far. Let us see how long it will take to get to Number 1. Wish us luck!!

    We intend to document everything we can about how we’re building up SpaceYangu. If there is anything specific that you want to know, please leave a comment below.

    PS: You can Hire Us if you want us to do SEO for your own website.Similar Posts:


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Fish cakes

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Guess what ... yeah ... fish cakes.

The end of the fish cakes

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