KA-INVESTOR

• Mobile TV Is Here

  Posted: April 30, 2008, 9:31 pm by ka-investor

  Safaricom has partner with DSTV to provide Mobile TV to their subscribers. Mobile TV is a technology that allows people to view regular live television content on their mobile phones or other mobile devices that they get through traditional cable or pay TV subscriptions at home.

  
  

  Research indicate that mobile phones will remain the central multi-purpose device for the foreseeable future, outnumbering any other mobile devices like digital media players and pocket PCs. 84% of mobile phone users in countries where Mobile TV has been launched are interested in using Mobile TV Service provided it is commonly available and affordable. Close to 60% of these will prefer watching the same content that they get on TV at home. News, sports, music videos and Game shows are the four dominant types of content that the surveyed users will prefer watching on mobile TV.

  Personally I would go for it, if the subscription costs are affordable. The possibilities are tremendous. Getting up-to-date news on the go, watching a live soccer matches when you are in the rural or even following your favorite series anywhere you are. It’s just amazing,

  I bet the service will be quite popular. The big question however is the pricing, which in turns depends on how much it will cost the mobile services provider. Safaricom plans to price it at Ksh.1,000 as from 1^st July, but it will be free before June 30. This will be a boon for high end mobile handsets as most of the users will upgrade their handsets specifically to get mobile TV on their handsets.

  The recommended phone type by Safaricom cost at least Ksh.25,000 per set. The success however, will be dependent on content offered and price charged for the service

  Would you go for mobile TV if the prices are kept in the range of Ksh.1,000 per month?

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