Concept Advisory Services

• Why You Should Have A Website

  Posted: May 14, 2008, 7:51 pm by admin

  I decided to come up with a website after much interaction with prospective clients and all I was hearing is… why have I not heard of this before? Where can I find such info? This is timely! And a lot of other interesting answers. This website and blog was created with the public in mind where anyone could access personal finance articles and be able to make a decision in as far as better management of their finances goes. I am happy to see that I have achieved this goal if the feedback from readers is anything to go by.

   Even though majority of you do not like putting comments on the actual articles, many of you have written directly to express gratitude at finding the website and more so the blog. And yet, some of you have become clients courtesy of the website.

  Initially I was hesitant on the whole idea of a website. I knew that we Kenyans are fond of visiting websites where politics is the main theme or social sites like Mashada. Even popular sites like stockskenya.com have had to provide a forum where people can discuss other things apart from investments. So, for someone running a ‘serious’ website what chance did I have of succeeding! However, as I continued to interact with prospective clients, the more confident I became that a personal finance website would work.

   My first negative experience as far as getting a website was concerned was the person I initially gave the task to develop. Despite being a reputable firm and having a sizeable clientele, the firm was a disappointment. I had been warned to avoid ‘cheap’ developers but no one had told me to do a due diligence and that price is not the only factor. I had talked to the owner of the firm who had promised heaven only for the project to fall behind in months. A website that should have been online in October had not been touched by 1^st of November. I finally talked to one of the technical people, an insider by then, who did a superb job.

  
  My feeling is, for anything technical, have a chat with the real people handling the task. It is only after talking to one of the technical guys that I realized what was going on and I managed to avert further loss of money and time.

  
  In the five months the site has been operational, I have not conducted major publicity like advertising in the newspapers. I occasionally contribute to stockskenya.com and much of the traffic comes from this direction. There are other bloggers who have added CAS to their blogroll and I am grateful for the gesture.  The blogs are relevant to what I do hence there is no mismatch. It just goes to show, whether you have the greatest product on earth or something that will save mankind and yet no one knows about it, then it is of no consequence. Many thanks for those who have added CAS to their blogroll. There are also visitors who introduce the website to their friends through the online form in the main website. Kudos to all.

  I normally visit other blogs…check my blogroll, many of whom started way before mine. When I constructed the site I had not considered that it’s such an exciting yet demanding undertaking. Sometimes I would log into one of my favorite blogs and if there was no new content, I would be so disappointed.  However, I now understand. Between serving clients and keeping informed on the investing world, it is very easy to forget to post new content. This is especially the case when most of the time is spent answering emails. Do not read me wrong, am not complaining here but rather very humbled by the overwhelming number of emails I receive. In the near future, I plan to be posting the answers to the common questions on the website. This way, hopefully, you can always look forward to new content which touches on the lives of the majority of Kenyans

   The advantage of having a website is on the number of people you are able to reach. I have made many friends and it all started with an email. I now have important contacts hailing from our neighboring countries to as far as Romania. A website is a truly great tool due its wide reach.

   If you are thinking of a having a website and you are not sure of its importance then know it works. The only requirement is to have a website that has your clients in mind.

   

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Fish cakes

Alas a fish cake.

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The end of the fish cakes